Single-Origin · Wholesale · La Ceiba
Brand Guidelines
Version 2.0 · 2026 · The living source of truth for the Jungle Root identity
Who We Are
We are the source.
Where a finished brand ends, we begin — with the oil itself, at its purest, before it ever reaches a label.
Jungle Root Organics imports pure, single-origin batana oil straight from the Miskito communities of La Ceiba, Honduras — and supplies it, unblended and traceable, to the brands building the next generation of natural beauty. We don't sell to the shelf. We supply the people who make what's on it.
Batana oil comes from the nuts of the Elaeis oleifera palm, native only to La Ceiba. Handcrafted in small batches using methods passed down for generations, it can't be mass-manufactured — only sourced, with care, at the source. That's what we do, and it's the whole business: get the realest batana oil in the world into the hands of the brands who'll do it justice.
Raw batana — hand-rendered in La Ceiba, unrefined and unblended
Direct
From the Miskito Source
Brand Foundation
What we stand on.
Mission
Put the world's purest batana oil into the hands of the brands who'll honor it — traceable to a single origin, unblended, and supplied at scale without losing what makes it rare.
Vision
To be the name serious beauty brands trust when they say "real batana" — the wholesale source behind the category.
Promise
Single-origin. Unblended. Traceable to the community that made it. Every drum, every time.
Purity
100% batana, nothing added. No fillers, no dilution, no shortcuts.
Provenance
Sourced directly from the Miskito artisans of La Ceiba — and traceable back to them.
Partnership
Our buyers' brands are only as real as our oil. We make them look good.
Positioning
For natural-beauty brands and formulators who refuse to dilute, Jungle Root Organics is the single-origin batana oil importer — pure, traceable, and supplied at wholesale — because a premium brand can only be as real as the oil it's built on.
Personality
How we carry ourselves.
Jungle Root is the Sage and the Source — the quiet authority that knows the ingredient better than anyone, because we're standing where it's made. We don't sell hype; we offer provenance. The tone is refined, grounded, and confident — a premium ingredient house, not a market stall.
We Are
Pure & uncompromisingRooted in originQuietly authoritativeRefined, never loudA trusted supply partner
We Are Not
Hype-driven or salesyA faceless commodity brokerCheap or mass-marketVague about the sourceA consumer brand
Verbal Identity
Voice & Tone.
We speak to brand founders, formulators, and buyers — people who know quality and can tell when it's missing. Confident and spare, never a hard sell. We let the origin and the purity do the talking.
Authoritative
This means we know batana better than anyone — we're at the source. Not arrogant or jargon-heavy.
Pure
This means plain, honest, and exact about what's in the drum. Not embellished or hypey.
Rooted
This means always tied back to La Ceiba and the Miskito makers. Not generic or placeless.
Refined
This means considered, editorial, and premium. Not cluttered or commodity-cheap.
Verbal Identity
Tagline & Lexicon.
"Authentic at the source. Trusted worldwide."
Signature lines. "Batana, at the source." · "Verified origin is the product." · "We are the answer." · "The receipts, not just the claim." — use these as section headlines and campaign lines; they carry the voice.
Descriptor. Single-Origin Batana Oil · Wholesale · La Ceiba, Honduras.
Boilerplate. Jungle Root Organics imports pure, single-origin batana oil from the Miskito communities of La Ceiba, Honduras, and supplies it unblended and traceable to the brands building the next generation of natural beauty. The source behind the category.
Words We Use
Single-origin · UnblendedTraceable · At the sourceWholesale · By the drumPure · Potent · Rooted
Words We Avoid
Diluted · Blended · FillerMass-market · BargainMiracle · Hack · TrendAnything that hides the origin
Logo
The Logo.
The primary logo pairs the tree-and-roots mark with the JUNGLE ROOT ORGANICS wordmark. The exposed roots are the whole idea — origin, traceability, and the literal source of the oil. In this elevated system the logo runs monochrome — ink on light, cream on dark — for a cleaner, more premium presence. The full-color mark is reserved for primary brand moments.
Full color — primary
Cream — on espresso
The Mark — avatar / seal
Logo
Clear Space & Misuse.
Clear space: keep a margin equal to the height of the tree canopy on all sides. Minimum size: full lockup no smaller than 140px / 1.4in wide; the standalone mark no smaller than 40px. Protect the legibility of "ORGANICS" and the tagline.
✕ Don't stretch, rotate, or recolor the mark
✕ Don't place the ink logo on a dark or busy background
✕ Don't add shadows, gradients, or outlines
✕ Don't recreate the wordmark in another typeface
✕ Don't crowd it — give the roots room to breathe
✕ Don't separate the tagline arbitrarily
Color
Color.
Warm and earthen, like the oil itself. Cream and greige are the canvas — breathable, premium, generous with space. Batana amber is the hero: the literal color of the product. Ink grounds it; olive and rust are quiet accents drawn from the land. Click any swatch to copy its HEX.
Foundation — Neutrals
Hero — Batana & Amber
Accents — From the Land
Usage Ratio
Cream 60%
Espresso 25%
Amber 15%
Keep it warm and airy — cream-dominant with generous negative space. Use Espresso for grounding sections, Amber/Batana for product and emphasis, and reserve Rust for the rarest accent. Maintain WCAG AA: cream or amber text on espresso; ink on cream.
Typography
Typography.
Display — Cormorant Garamond
Pure, at the source
Headlines, statements, editorial moments · weights 300–600 · italics for grace · click to type
Body & UI — Inter
Aa Bb Cc 1234567890
Body copy, labels, line sheets, specs · 300–600 · clean, modern, legible — the counterpoint to the serif
Scale
H1 / DisplaySingle-Origin
H2 / SectionSingle-Origin
Body / Inter 16Pure batana oil, supplied at the source.
Label / Inter 10Wholesale Enquiry
Art Direction
Photography.
Warm, editorial, and ingredient-first. The hero is always the oil — its rich amber color, its thick unrefined texture, the raw batana nuts and paste. Natural light, cream and earthen surfaces, real hands and real process from La Ceiba. Generous negative space, apothecary restraint. Premium, never stocky; provenance, never staged.
Do
Amber oil & raw batana as heroWarm natural light, earthen tonesReal hands, real La Ceiba processGenerous negative space
Avoid
Cold, clinical, blue lightObvious stock photographyCluttered, busy framesOver-saturated or filtered looks
Digital experience. The website moves the way the brand speaks: slow, subtle reveals as you scroll (never bouncy or flashy), images that breathe with a gentle drift on hover, generous pacing between thoughts. Motion is restraint — if an animation calls attention to itself, it's wrong. Always respect reduced-motion settings.
Application
What We Supply.
Jungle Root is a wholesale ingredient house. We supply pure batana oil to the brands and formulators building premium natural products — by the kilo, by the drum, with the provenance to back it.
Pure Single-Origin Oil
100% unblended batana oil from La Ceiba — the same oil, undiluted, that finished brands build their hero products on.
Wholesale & Bulk
Supplied by the kilo and by the drum, with reliable lots and consistent quality batch to batch.
Traceable Provenance
Every lot traces back to the Miskito community that made it — documentation your brand can stand behind.
Private-Label Ready
The raw material for your line. You bring the brand; we bring the realest batana oil in the world.
Sourced directly from the Miskito communities of La Ceiba, Honduras
Proof point. Premium finished brands — like Bahtana — are built on oil sourced exactly this way. When a brand wants to say "real, single-origin batana," this is where it starts.
Application
In the World.
Tony Guzman
JUNGLE ROOT ORGANICS · WHOLESALE
junglerootorganics.com
Email signature
Line sheet / sell sheet
Built for B2B: clean line sheets and sell sheets, wholesale-enquiry emails, LinkedIn and trade presence, lot-traceability documents. Every surface stays cream, editorial, and ingredient-led — so a buyer feels the premium before they read a word.
Assets & Governance
Download & Contact.
Grab the official assets below. Always use these files — never recreate or screenshot the logo. For partnerships, wholesale enquiries, or anything not covered here, reach out before publishing.
Color Swatches
Click any swatch above to copy its HEX. Full values in the Color section.
→ View paletteTypefaces
Cormorant Garamond & Inter — both free on Google Fonts.
↓ Get fonts
Brand contact: hello@junglerootorganics.com · junglerootorganics.com · Single-origin batana oil, sourced in La Ceiba, Honduras · This guide is the living source of truth — Version 2.0, 2026.
